All areas of the European Green Deal, from climate action to zero pollution, require considerable changes in societal practices and in the behaviour of individuals, communities, and public and private organisations. These changes concern, for example, mobility behaviour, minimising traffic-related emissions and energy/resource consumption, protecting or restoring biodiversity, etc. including changes achieved through collective and participatory processes or a sense of environmental citizenship and climate justice.

SHARED GREEN DEAL is an H2020 funded project aiming to generate a better understanding of social practices and behavioural change processes, including enabling as well as inhibiting factors, share good practice, tools and resources and implement relevant experimentation on priority issues to deliver a responsible, equitable and desirable European Green Deal. Through a transdisciplinary approach the project will undertake innovative social experiments in behaviour and practice, through the use of case studies taking place in neighbourhoods across Europe, spanning around six priority Green Deal topics.

MIO-ECSDE is one of the 22 partners of the Consortium from across Europe, bringing its experience in research/policy/advocacy/awareness-raising/networking on protection of biodiversity, pollution prevention and sustainable consumption.

Find more info about SHARED GREEN DEAL here

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The overall aim of SHARED GREEN DEAL is to enable the substantial systemic change the European Green Deal requires through research implementation on societal practices and the behavioural change of individuals, communities, and private and public organisations. The project will directly address behavioural change on the core elements of the European Green Deal cross cutting priorities such as civil society, democracy, gender, energy, environment, circular economy and innovation with an aim to share actions, understandings, evidence, insights, responsibilities and benefits across stakeholders, including policymakers and civil society. Issues of inclusivity and diversity are at the heart of the project to particularly account for disadvantaged and vulnerable social groups.

  • Conducting a set of 24 social experiments delivered across different member states, helping residents and allowing leading scientists and local organisations to develop knowledge in support of further implementation on 19 social science and humanities disciplines around 6 priority topics of the European Green Deal (Clean Energy, Circular Economy, Efficient Renovations, Sustainable Mobility, Sustainable Food and Preserving Biodiversity).
  • Establishing a multi-stakeholder, transnational and transdisciplinary network of individuals and organisations, committed to realising the zero pollution and climate action ambitions of the European Green Deal.
  • Development of policy tools and effective new strategies, as well as translating project findings into stakeholder-specific policy briefs, recommendations and roundtable events based on the lessons learnt from the project’s experiments.
  • Hosting a Convention for participants to reflect on Green Deal well-covered and areas that are under-represented; possible transition pathways, trade-offs and synergies.
  • Enhanced research and innovation capacities in European challenges, through structured transdisciplinary expertise, research, policy and practice networks of the highest ethical and methodological standards across Europe.
  • Clear policy and governance recommendations provided and development of tools (e.g. an online Green Deal policy tracker) based on the lessons learnt from the project’s experiments.
  • More effective and inclusive action on the social and behavioural aspects of the European Green Deal, by achieving a more nuanced view of mindset, incentive structures and social and behavioural change mechanisms.
  • Behavioural change and long-term commitment, trust, social acceptance and buy-in from people, communities and organisations, through effective new strategies to induce this, including innovative recommendations and incentives that consider differences between EU regions and social groups.
  • Changed behaviour at both individual and collective levels, among citizens, communities, businesses, workplace, decision makers and institutional actors.
  • In the longer-term, systemic change at the level of political and economic structures, culture and society and contribution to one or several of the Sustainable Development Goals.

Title: Social sciences & Humanities for Achieving a Responsible, Equitable and Desirable GREEN DEAL (SHARED GREEN DEAL)

Funding instrument: Horizon 2020 under the programme “SOCIETAL CHALLENGES – Europe In A Changing World – Inclusive, Innovative And Reflective Societies (H2020-EU.3.6.)

Thematic axis: Building a low-carbon, climate resilient future: Research and innovation in support of the European Green Deal

Objective: To enable the substantial behavioural change the European Green Deal requires through research implementation in societal practices and in the behaviour of individuals, communities, and private and public organisations.

Project duration: 1 February 2022 – 31 January 2027 (60 months)

Project budget: EUR 4,996,098.75

For more info: Anastasia Roniotes, MIO-ECSDE Head Officer,
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