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A Mediterranean campaign on Water called Animation4Water has been launched to engage the youth and train educators on the threats to water resources and the potential impacts of water-related issues on the health and life of people around the Mediterranean.
Animation4Water, as the joint creation of two universities, one government agency, and two non-governmental organizations, was first brought to Malta and Greece during its pilot phase aiming to raise awareness among the younger generations.
The campaign is a mobile exhibition of posters and short videos, inspired by the youthful imagination, humor and aesthetic of university students transmitting their own messages for the proper use and management of water, hoping to contribute to the development of environmentally literate and responsible citizens. With the additional impacts of climate variability in mind, the exhibition also offers potential solutions by using alternative “non-conventional” water resources.
The co-organizers are welcoming all other Mediterranean countries to take part in the campaign and bring the exhibition to their own young public.